PGDM – Marketing and Business Analytics

In the present world, the consumers are changing with a lightning pace. Every day they are being exposed to new gadgets, new media, new types of messaging and new brands. The attention-expansion of the new-age customers is shortening, and hence the competition to grab their mindshare is intensifying. Marketing has never been so challenging yet interesting.

Objectives:

  • To provide the detail knowledge of changing face of Marketing
  • Strongly weave the data driven methods within the fabric of Marketing
  • Enable the students by imparting the knowledge of technology enabled Marketing

Key takeaways:

  • Cutting-edge skillsets involving digital interventions in Marketing
  • Hands-on exposure to the application of technology in Marketing
  • Industry-ready methodologies to be successful in any Marketing role

Potential recruiters:

The students, after completion of this course, will become a perfect choice for the recruiters over a wide range of industries – FMCG, B2B, Retail Marketing, Digital Marketing & Branding, Management Consulting, Data Science, Strategic Planning and the like.

CURRICULUM

TRIMESTER I

S.NoSubject
1Business Communication & Cognitive skills 1
2Organizational behavior 1
3Micro Economics
4Financial Accounting
5Marketing Management
6Quantitative Techniques 1 (BS)

TRIMESTER II

S.NoSubject
1Computer Applications for Business
2Introduction to R/Python Programming
3Operations Management
4Quantitative Techniques 2 (OR)
5Business Communication and Cognitive Skills 2
6Macroeconomics

TRIMESTER III

S.NoSubject
1Business Research Methods (using R)
2Corporate Finance
3Organizational Behaviour 2
4Marketing research
5Managerial Accounting
6Sales and Distribution

TRIMESTER IV

S.NoCategorySubject
1CoreBusiness Model Innovation
2CoreInternational Business & Globalization
3CoreServices Marketing
4ElectiveNeuro-Marketing and Consumer Behaviour
5ElectiveValue Proposition design
6ElectiveIntegrated Marketing Communication
7ElectiveNegotiations & Conflict Management
8ElectiveDecision Modeling Analysis with Spread sheets
9ElectiveSAS for Data Analytics
10ElectiveBusiness Intelligence and Analytics

*Choose 3 electives out of 7

TRIMESTER V

S.NoCategorySubject
1CoreDigital Marketing and Social Media Strategy
2CoreStrategic Marketing
3CoreBrand Management
4CoreMarketing Analysis & Decision Making with SPSS
5ElectiveInnovation Analytics with SAS
6ElectiveCustomer Analytics with SAS
7ElectiveConquering Complexity in Business
8ElectiveBlue Ocean Strategy
9ElectiveBusiness Forecasting

*Choose 3 electives out of 6

TRIMESTER VI

S.NoCategorySubject
1ElectiveDesign Thinking & Innovation
2ElectiveAdvanced Business Analytics
3ElectiveStrategy for Business Analytics
4ElectiveMarketing Optimization
5ElectiveCustomer Relationship Management
6ElectivePredictive Marketing

*Choose 3 electives out of 6