PGDM in Marketing

In the rapidly changing world as today’s, the consumers are also changing very fast. Everyday they are being exposed to new gadgets, new types of messaging and new brands. Their attention expansion is shortening, and hence the competition to grab their mindshare is intensifying. With all these developments at the backdrop, Marketing has never been as interesting and challenging.

The carefully curated Marketing course at Ashoka School of Business keeps all these developments in mind and gives a 360-degree perspective to the students, so that they not only thrive in the ever-changing Marketing realm, but also assume the role of change agents. The course content also encompasses a number of new-age subjects related to Design thinking and Data science.

Come, be a part of the Marketing specialization at Ashoka School of Business and start seeing the world through a different looking glass altogether.


1Business Communication-IGeneralCore
2Marketing Management-IMarketingCore
3Micro EconomicsGeneralCore
4Financial managementFinanceCore
5Business statistics-IData ScienceCore
6Organization behavior-IHRCore


1Corporate etiquettes & Interview skillsGeneralCore
2Marketing Management-IIMarketingCore
3Micro EconomicsGeneralCore
4Corporate FinanceFinanceCore
5Strategic ManagementGeneralCore
6Talent lifecycle managementHRCore


1Business ethics & corporate governanceGeneralCore
2Marketing ResearchMarketingCore
3New Product DevelopmentGeneralCore
4Digital & social media marketingMarketingCore
5Banking & financial institutionsFinanceCore
6PMS & compensation managementHRCore


1Design ThinkingGeneralCore
2Services ManagementMarketingCore
3Marketing Research & analysisMarketingCore
4Consumer BehaviorMarketingCore
5HR transformation & HR analyticsHRElective
6Digital TransformationElectiveElective
7Project ManagementElectiveElective
8Financial modellingFinanceElective

Trim-5 Any 2 subjects from 4 electives

1Industrial Automation-INext GenCore
2Brand ManagementMarketingCore
3Advertising & Sales PromotionMarketingCore
4Sales & Distribution ManagementMarketingCore
5Business SimulationsGeneralElective
6Strategic Management & analysisGeneralElective
8Rural MarketingMarketingElective

Trim-6 Any 2 subjects from 4 electives

1Integrated Marketing CommunicationsMarketingCore
2Product ManagementMarketingCore
3Retail ManagementMarketingCore
4B2B MarketingMarketingCore
5Business LawGeneralElective
6Introduction to BlockchainNext GenElective
7Business IntelligenceNext GenElective
8Theory of Constraints & Six SigmaOperationsElective