PGDM – Marketing and Business Analytics

In the present world, the consumers are changing with a lightning pace. Every day they are being exposed to new gadgets, new media, new types of messaging and new brands. The attention-expansion of the new-age customers is shortening, and hence the competition to grab their mindshare is intensifying. Marketing has never been so challenging yet interesting.

Objectives:

  • To provide the detail knowledge of changing face of Marketing
  • Strongly weave the data driven methods within the fabric of Marketing
  • Enable the students by imparting the knowledge of technology enabled Marketing

Key takeaways:

  • Cutting-edge skillsets involving digital interventions in Marketing
  • Hands-on exposure to the application of technology in Marketing
  • Industry-ready methodologies to be successful in any Marketing role

Potential recruiters:

The students, after completion of this course, will become a perfect choice for the recruiters over a wide range of industries – FMCG, B2B, Retail Marketing, Digital Marketing & Branding, Management Consulting, Data Science, Strategic Planning and the like.

CURRICULUM

TRIMESTER I

S.NoSubject
1Business Communication & Cognitive skills 1
2Organizational Behavior
3Principles of Economics
4Quantitative techniques 1
5Financial Accounting
6Marketing Management

TRIMESTER II

S.NoSubject
1Business Communication & Cognitive skills 2
2Quantitative techniques 2
3Operations Management
4Innovation & Entrepreneurship
5Financial Management
6Managerial Accounting

TRIMESTER III

S.NoSubject
1Corporate Finance
2Managerial Accounting
3Essential Skills for Managing in Healthcare
4Health economics
5Talent Management in Healthcare
6Disruptive Healthcare Provider Behavior

TRIMESTER IV

S.NoSubject
1Business Model Innovation
2Health Policy and law
3Diversity Management in Healthcare : Special focus on Stigma and Prejudices
4Healthcare Analytics
5Epidemics and Impact on Global economy
6Strategic Marketing for Health Care Organizations
7Quality Management in a Lean Healthcare environment
8Drug Pricing Strategies

*Choose 3 electives out of 7

TRIMESTER V

S.NoSubject
1Electronic Health Records and Health Information Technology Innovations
2IoT for Healthcare
3Planning & Designing Innovative Healthcare Systems and Facilities
4Healthcare Simulation : Operations, Technology and Innovative Practices
5Decision Analytics and Optimization in Disease prevention and Treatment
6Machine Learning & A.I for Healthcare
7Managing Disruptive Change in Healthcare
8Frugal Innovation in Indian Healthcare

*Choose 3 electives out of 6

TRIMESTER VI

S.NoSubject
1Design Thinking & Innovation
2Strategic Management of Healthcare Organizations
3Continuous Quality Improvement in Healthcare
4Predictive Analytic Modelling and Decision Making for Medicine
5Service design and service thinking in Hospital Management
6Service Business Model Innovation in Healthcare and Hospital management

*Choose 3 electives out of 6